Campaign Strategy

            My campaign strategy focused on simplicity and easy recognition primarily because I assumed that it would be difficult to persuade or even keep the freshmen interested. I realized this was a concern because I recalled that when I was in their position, I could barely remember what each person was campaigning for. Consequently, it was first important to campaign through simple speeches and flyers to maintain everyone’s attention. Thus our party used YouTube videos as well, in attempts to convey our concerns through a medium that we hoped would be “easier” on the voter than reading a flyer. In picking the videos as well, we focused on shorter, direct videos that got the point across quickly, again for campaigning with simplicity. Keeping it simple was also beneficial because it allowed me to focus more on recognition in my speeches and flyers. In terms of recognition, I focused on promoting my name as well as my party affiliation, with the hopes that the students will recognize my name on the ballot and feel more inclined to vote for me. By picking “The Justice League” as our party name, again we focused on name recognition with the hopes that it will help us get more votes. The only problem here is that the party affiliation is not listed on the ballot, and we could not use The Justice League logo, which may hinder our party’s recognition in comparison to the other parties that have nicer logos. Hopefully this will not affect the voting however.